CPG Content Club

Join our list to be considered for upcoming productions.

What is the CPG Content Club?

We’re always producing content for brands…

Sometimes we open up our shoots to include others!

By joining a shared shoot, you get real content, the possibility of shared audience reach, at lower costs than going solo.

There are three ways to participate:

1. Add on to a Shoot

If we’re producing a shoot for a brand and your product fits the concept, we’ll offer you a slot.

No commitment. We’ll send you relevant opportunities as they come up.

2. Join a sunnyboy Concept Shoot

Sometimes we have our own ideas! We pitch a visual theme (e.g. “summer patio,” “morning coffee rituals”) and a creative brief. If enough brands opt in, we make it happen.

3. Request a Shoot

Have a specific idea in mind? Pitch it.

If others are into it too, we’ll build the shoot and share the cost.

If not, you can still run it solo.

How does it work?

It’s simple.

Click HERE to join the club.

We’ll email you when opportunities comes up.

What You Actually Get

Real content

Real products in use

Real people cooking, pouring, eating, sharing, styling

You’ll receive:

Edited photo and/or video content

Usage rights

A thoughtful brief before every shoot

No guesswork, no bloated budgets

You ship the product. We do the rest.

How sunnyboy is Different

We sit in the space between polished production and lo-fi content.

Our shoots aren’t glossy studio setups meant to impress other marketers.

They’re real-world environments designed to convert customers.

We build the briefs so you don’t have to —

and offer you content that’s grounded in seasonal moments.

We work with:

Creators, influencers, chefs, stylists

Real customers

Real homes and locations

Real ingredients and action

Who It’s For

Food & beverage brands

Wellness, home, lifestyle brands

Travel and family brands

Any physical product that benefits from being seen in use.

FAQs

  • No — each shoot is curated. We only include one brand per product type and select based on fit.

  • Varies by shoot. You’ll always get a brief outlining the theme, format, and price. You only pay if you opt in.

  • We only allow one brand per product type per shoot. That’s our only limit.

  • AI is great for some things — but it can’t show a real person cooking with your olive oil or sipping your sparkling tea. The content we create is grounded, human, and usable.

    You can’t fake taste. And you can’t fake trust.